Conversion optimization: new mantra
The visitors of a particular site need proper product, check out should be convenient, should be offering numerous options. If not then the website is not good enough and does not full fill the customer?s expectations. Conversion optimization is the process of maximizing the percentage of the website visitors who completed a desired action. For example, out of 100 visitors there were 10 purchases, so the optimization rate would be 10 percent. By optimizing or maximizing the number of visitors, the number of sales can be increased and thus profit.
Conversion optimization methods are then taken a step further to run in a real time environment. The real time data collection and subsequent messaging as a result, increases the scale and effectiveness of the online campaign. Conversion rate or marketing is an important criterion for online business to flourish. It is the percentage of visitors who take a desired action. Conversion marketing is also responsible for the interest level that can be maximized by matching the right visitor, right place and right time. Also by the attractiveness of the value proposal and how well it is presented. The visitor’s ease of completing the desired action is dependent on site usability which includes intuitive navigation and fast loading pages.